How I would save GM… The Great Auto Lotto of 2009!

2 06 2009

Photo courtesy of jhoweaa

GM is a car company right? So how would I save a car company? I would sell it’s cars! Put on your thinking caps boys and girls, it’s time to do some math!

Our Government has committed roughly $50 billion to bail out this automaker. So let’s say the average GM car cost $26k…

($50,000,000,000 divided by $26,000 = 1,923,076 brand new cars)

Let’s keep the math neat by rounding the figure to 1.9 million… that’s a lot of cars right? So then the question becomes, “Who would those cars go to?” And I would answer that question easily, “The GOVERNMENT… duh!”

In my scenario essentially, the government just contracted out GM to operate their entire fleet of vehicles. Everything from FBI cruisers, surveillance vehicles, even the *motorcades of Diplomats and elected officials can be covered by this $50b ‘contract’. (*President Obama already has a stable of tricked out limos produced by Cadillac, a GM brand, so there ya go!)

Next question: “What if the government doesn’t need all 1.9 million vehicles for it’s own use?” Answer: They raffle off the excess vehicles to the public… after all WE did pay for this bail out with our own money right? Any US citizen with the means could essentially enter a lottery to get a crack at the leftover inventory of vehicles. They could buy as many tickets as they like to increase their chances of getting a brand new vehicle for a DIRT CHEAP price.

For example if the government used 1 million of the vehicles to replenish/upgrade it’s stock of fleet vehicles, 900k would be left. Again, to keep the math clean, let’s say that 300k have a price range of $0 – $10,000. They would be raffled off at $100 per vehicle. That would equal $30 million instantly pouring back into the economy. Then let’s say that 300k have a price range of $10,000 – $30,000. These would be raffled off at $500 per vehicle. The proceeds would equal $150 million for this group of vehicles! Then lastly, we have a final group of 300k vehicles with a price range of $30,000 to $50,000. The raffle price for these would be $1000 per vehicle because of the premium/luxury nature of the lines offered at this price. This group would bring in $300 million.

Now keep in mind this is just a basic experiment and it only takes into account one raffle ticket sold per vehicle… but as I said earlier, the buyers could buy as many tickets as they like. The total revenue from the scenario we just did comes out to $480 million, and THAT does not take into account taxes, tags, and freight charges on the vehicles themselves – which again goes back to the government. I would also add a stipulation for any raffle winner that they could sell their current vehicle for no more than equal value of the raffle ticket they purchased! This would again, instantly create a secondary car market and most likely DOUBLE the figures I just gave at the very least.

And what’s more, GM isn’t the only auto company in need of this type of “bailout”. This would serve as the perfect catalyst to reinvent both the US auto market and the overall rules of engagement for the consumer they sell to.

Now, I’m sure some one reading this is going to ask, “What’s the point of the Government spending $50 billion on this example just to make back a minimum of $480 million?!” But to that I ask this question: “What’s the point of the Government bailing out GM with $50 billion and having no plan other than to ‘keep it afloat’ operationally while the company still slowly bleeds to death in this economy?!”

GM is a car company… and something needs to be done with the cars right? I don’t care how much you say you don’t like American made cars… if you could get a brand new one for $100 to $1000 you’d be down for it!

What would you do?

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